Did Glaceau VitaminWater jump the gun with its recent advertising campaign? Sure, Kobe and LeBron is the new hot rivalry in the NBA. But was this ad displayed too soon? Not only does this commercial feature inexcusably horrible dialogue, but it is now basically irrelevant with the Magic eliminating the Cavs from the NBA playoffs. Yes, Kobe and LeBron will go at it again next year. But hey, Glaceau – anyway you can get Dwight Howard in there for LeBron? I’d even settle for some Turkoglu action!
And Nike, you aren’t off the hook either, but I have already went at you in the last post. (See below).
Yesterday, the Wall Street Journal ran an interesting feature on the rising popularity of free online sports games. In tough economic times, free browser-based sports games are catching on with consumers looking to save money. Games such as MLB Dugout Heroes, a free online baseball game produced by OnNet Inc. (with the MLB license), have found success with those looking to jump into a quick and fun gaming experience on their PCs.
The future, Conan?
There are certainly lower entry barriers to playing sports games online on your PC as opposed to home consoles. For example, one does not need to invest in an expensive console setup to enjoy playing an interactive sports game. However, as a lifelong console sports gamer, I am not ready to trade in my controller for a mouse and PC. The experiences in such games, despite being affordable and easily accesible, are nowhere near as deep as they are on established console sports games.
Nevertheless, the article is a great read on a new phenomenon occurring in the sports gaming world. This is a definite read.