Tag Archives: ea sports

LeBron James does one thing better than MJ..

Star in video games.  No holding out of the NBA Players Union or basketball video games due to having your own license.  I grew up idolizing Jordan, but was disappointed when I could not play with him in multiple iterations of basketball video games.  While MJ popped in and out of editions of NBA Live, NBA Street, and let’s not forget, Space Jam (the video game), LeBron has consistently remained in every NBA-licensed basketball title released during his young and blossoming-by-the-minute career.  Thanks, LeBron.  Oh and thank you for this as well:

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MI6: Peter Moore and EA Sports are Feeling Casual, Should We Feel Good?

We know he is all about getting physical! Did Richard Simmons just buy a Wii?

Last week, San Francisco managed to squeeze one more video game conference out:  the MI6 Video Game Marketing Conference.  EA Sports President Peter Moore addressed a crowd eager to hear how EA Sports is planning to tackle the emerging casual market.  Now, for the hardcore fans of Madden, Fifa, etc., Moore explained that the future is bright  (did you expect him to say anything else?)  The more interesting aspect of Moore’s presentation was its focus on targeting the casual market.

The casual market, which has been a cash cow for Nintendo this generation, is one that EA Sports looks to go after as it readies itself for the release of EA Sports Active, a Wii Sports/Fit competitor that offers one thing that Nintendo couldn’t to soccer moms, grandparents, and well, anyone else who owns a Wii – the EA Sports branding.

peter-moore

Photo Courtesy of Venture Beat

As Venture Beat reports:

” The average player of EA Sports Active will “probably be a woman, 35, with two kids at home,” who wants to stay fit, Moore said. Someone from the team demoed the game on-stage, quickly playing through a running game, a boxing game, and more. EA Sports Active will be customizable, both in the type of sports you play and the intensity of the workout, and it will include a a stretch band, as well as a tool for attaching part of the Wii remote to your leg (so it can track track the movement of your whole body). But why would someone play this instead of Wii Fit? Moore compared the difference between the two products to that between eastern (Wii) and western (EA) fitness. Whereas Wii Fit emphasizes things like proper form and balance, EA Sports Active will “make sure you actually risk breaking into a sweat.”

Sounds intriguing, doesn’t it?  By going after the casual market, EA Sports will have a chance to profit off of a consumer base that is (going by the success of Wii Sports) eager to implement gaming into its “lifestyle”.   I think this is a smart strategy by EA and a great opportunity for them to extend the EA Sports brand name.   Here are my only concerns.

While I am all for introducing new users to sports video games, I am not quite comfortable with having titles such as EA Sports Active, Wii Fit, etc. try to position themselves as tools for exercise.  I’ll admit, I have not seen enough of EA Sports Active to make a judgment as to whether Peter Moore’s claim that the title will induce “sweat” is true or not.  I have seen Wii Sports and Wii Fit in action, and let me tell you, you aren’t looking like this after a few rounds of Wii Boxing:

Second,  as someone who looks forward to every new detail in the more hardcore EA Sports titles, I am a bit concerned that by focusing on the casual market, EA may take some attention (and resources) away from new Maddens, Tigers, and Fifas.  I hope EA Sports can give the appropriate attention to its loyal consumer base that it deserves.  Will the casual 35-year-old Mom with two kids appreciate improved physics and enhanced QB vision as much as a “Maddenite” would?

I’ll be keeping a close eye on EA Sports Active and am hoping that in the end, both the hardcore and the casual are satisfied.  Because who doesn’t want to look good in spandex, right?

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Weekend Update – Fantasy Baseball Edition

Good weekend to all 37 of you you have taken the time to visit the site! Much thanks. Keep coming and spread the word!

Exciting time for me this weekend. My fantasy baseball draft is tomorrow. I’ll probably take the day off from job hunting and concentrate on scouting. I think my addiction to fantasy sports is growing close to that of my addiction to sports video games. I guess the two are very closely linked. Both deal with taking control of professional players and making you feel more immersed in the professional sports world.

EA got the ball rolling with some fantasy integration this year for Madden 09. I’d love to easily take my fantasy rosters online, be able to simulate matches (and play in them), receive scouting feedback based off of these matchups, etc. I think EA’s efforts last year were definitely a step in the right direction, and I’d love to see a deeper connection between fantasy sports and sports video games.

What do you guys think? How can fantasy sports be further integrated into sports video games?

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Hello world! Andy Rosenberg here…

A few months before my graduation from NYU last May of 2008, I remember having a conversation with my Dad last February of 2008.  In short, it went something like this:

Joe Rosenberg (aka Dad):  So anything new on the job front?

Andy Rosenberg (me):  No, I am sending resumes out left and right.  I’m getting kinda nervous.

Joe Rosenberg:  Don’t worry, something will come along.  You have got a strong (and expensive)  degree in marketing and good experience through your internships.

Andy Rosenberg:  Yeah, I mean, if I don’t have something lined up by April, then I am really going to start freaking out.

Joe Rosenberg:  Look, you don’t have a family to support.  You can come back home and live with us until you find something.   The economy does not look like it’s going to be great when you graduate in May.  If you don’t have something by November, then you are going to have to figure something out.

At this point in the conversation, I laughed.  The thought of not having a job by November seemed rediculous.  I thought my Dad was joking.

I thought wrong.  In the immediate months leading up to my graduation in May of 2008, the economy pretty much tanked. My graduation, something that should have been a wonderful, momentous occasion, turned into the start of a long and tough road of “unemployment”.  (Are recent grads even allowed to call it that?)

It is now February of 2009.  I am yet to be fully-employed.  Do I fret?  Do I waive the white flag and surrender?  Do I throw in the…okay, you get the idea.  No.  I do not give up.  I start a blog!

It has not been all negative in my search for full-time employment.  In between interviewing, I have had time to re-connect with family, friends, and even learn how to fish.  Beginning in November of 2008, I was fortunate enough to start an internship (of which I currently am involved with) at a PR company that specializes in the video game industry.  This internship has been perfect for me, as it has brought to my full attention the path that has been chosen for me.  

I’ve been a gamer my whole life.  You name the console, I’ve owned it.  I’ve saved the Princess from Bowser multiple times, led many professional sports teams to numerous championships in franchise modes,  and more recently, went face to face with the R.R.O.D.  While unemployment has been hard, it has helped me realize that my true passion has been and always will be gaming, and I’d like nothing more than to put my degree in marketing and visual communications to work for a company in the video game industry.

You may be wondering why someone who wants to work in marketing (and not journalism), is creating a blog.  The fact is, while I am proud of my resume, which lists my qualifications and skill set, I hate the fact that a single piece of paper is supposed to represent everything I am to potential employers.  I’d like to think I am more dynamic than a .PDF or Word document, so I am bending the rules, and creating this site as a type of “virtual resume”.

That being said, I do plan to update this site with content related to my own personal opinions and views on the current state of gaming.  I’ve got a lot to bring the table, and whether you are a potential employer, a gaming enthusiast, or just someone in a similar position as me, I’d love for you to frequent my site and share in this experiment with me.

So, as I am used to signing off with every cover letter I send out,  “Thanks and hope to hear back from you soon”!

-Andy

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