Tag Archives: economy

GDC Impressions So Far…

So, having the awesome opportunity to attend this year’s GDC, here are a few quick things I’ve noticed so far.

1. A lot of business goes down outside the actual conference. Sure, the floor at the Moscone Center is filled with many companies in a variety of different areas in the gaming industry (publishers, developers, etc.). But for the marketers, business is being talked up at company parties, surrounding hotels, restaurants, and even on the streets directly outside the Moscone Center. Pretty interesting to observe.

2. Twitter has a huge role in GDC ’09. People are exchanging Twitter names left and right. Tweets from people attending keynotes have become frequent. You do not even have to be on the show floor to know exactly what is going on – the Twitterverse has you covered.

3. The economy is still a factor. For as many companies that are here, there are a lot of companies missing. Booths are not huge, parties somewhat scaled back (from what I have heard- as this is my first year at GDC).

All in all, this is still a very exciting event, and an amazing way to see how the gaming industry all converges and comes together for a week in San Francisco.

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Hello world! Andy Rosenberg here…

A few months before my graduation from NYU last May of 2008, I remember having a conversation with my Dad last February of 2008.  In short, it went something like this:

Joe Rosenberg (aka Dad):  So anything new on the job front?

Andy Rosenberg (me):  No, I am sending resumes out left and right.  I’m getting kinda nervous.

Joe Rosenberg:  Don’t worry, something will come along.  You have got a strong (and expensive)  degree in marketing and good experience through your internships.

Andy Rosenberg:  Yeah, I mean, if I don’t have something lined up by April, then I am really going to start freaking out.

Joe Rosenberg:  Look, you don’t have a family to support.  You can come back home and live with us until you find something.   The economy does not look like it’s going to be great when you graduate in May.  If you don’t have something by November, then you are going to have to figure something out.

At this point in the conversation, I laughed.  The thought of not having a job by November seemed rediculous.  I thought my Dad was joking.

I thought wrong.  In the immediate months leading up to my graduation in May of 2008, the economy pretty much tanked. My graduation, something that should have been a wonderful, momentous occasion, turned into the start of a long and tough road of “unemployment”.  (Are recent grads even allowed to call it that?)

It is now February of 2009.  I am yet to be fully-employed.  Do I fret?  Do I waive the white flag and surrender?  Do I throw in the…okay, you get the idea.  No.  I do not give up.  I start a blog!

It has not been all negative in my search for full-time employment.  In between interviewing, I have had time to re-connect with family, friends, and even learn how to fish.  Beginning in November of 2008, I was fortunate enough to start an internship (of which I currently am involved with) at a PR company that specializes in the video game industry.  This internship has been perfect for me, as it has brought to my full attention the path that has been chosen for me.  

I’ve been a gamer my whole life.  You name the console, I’ve owned it.  I’ve saved the Princess from Bowser multiple times, led many professional sports teams to numerous championships in franchise modes,  and more recently, went face to face with the R.R.O.D.  While unemployment has been hard, it has helped me realize that my true passion has been and always will be gaming, and I’d like nothing more than to put my degree in marketing and visual communications to work for a company in the video game industry.

You may be wondering why someone who wants to work in marketing (and not journalism), is creating a blog.  The fact is, while I am proud of my resume, which lists my qualifications and skill set, I hate the fact that a single piece of paper is supposed to represent everything I am to potential employers.  I’d like to think I am more dynamic than a .PDF or Word document, so I am bending the rules, and creating this site as a type of “virtual resume”.

That being said, I do plan to update this site with content related to my own personal opinions and views on the current state of gaming.  I’ve got a lot to bring the table, and whether you are a potential employer, a gaming enthusiast, or just someone in a similar position as me, I’d love for you to frequent my site and share in this experiment with me.

So, as I am used to signing off with every cover letter I send out,  “Thanks and hope to hear back from you soon”!

-Andy

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