For anyone who doesn’t know yet, San Francisco hosts the MI6 Video Game Marketing Conference on April 8. The website does a better job at summing up what the conference is all about than I could, so here’s an excerpt.
With a focus on how marketing drives the fundamental monetization of Video Game IP, The 4th Annual MI6 Conference will explore new and innovative ways game publishers, studios, and consoles are increasing revenues across traditional and non-traditional spectrum.
From driving retail and digital sales, to brand partnerships and integration; from hard-core to casual gaming, MI6 will arm game marketing professionals with the ideas, inspiration and information to help their companies maximize the value of their products.
And check out this awesome list of panelists:
Quincy Smith: CEO, CBS Interactive
Kai Huang: President and Co-Founder, RedOctane
Christoph Hartmann: President and Founder, 2K
John Pleasants: President of Worldwide Publishing and COO of Electronic Arts
Oh yeah, and Rob Corddry will be hosting MI6! FTW!
Yours truly, fresh off and still somewhat recovering from GDC, is going to attempt to make it out to MI6. For anyone remotely interested in video game marketing, this seems like a great opportunity to explore the business behind the sports games we love.
For more info, check out: MI6 Conference